Singapore Badminton Open 8-13 Jun 2027

Well done

It was a fantastic experience being present in the BWF Singapore Open; it was not my 1st year at the stadium & I surely continue to attend in the many years to come.

Watching through TV is nothing without the crowd's screaming, cheering & hearing player's shouting.

The overall event experience was highly positive. However, I recommend reviewing the material used for the official spectator lanyards. The current reflective material catches the light and creates a flash-like glare from the stands, which can disrupt and distract the players during active gameplay. Organizers should actively encourage spectators to maintain a positive environment by cheering for their teams respectfully, while explicitly discouraging negative or unsportsmanlike chanting directed at opponents during gameplay.

Dear Ticketmaster Team,

I would like to provide feedback regarding the seating arrangement for the KFF Badminton event.

I believe it would greatly improve the spectator experience if the event adopted a free-seating system rather than assigned seating. I believe a free-seating system would provide a better experience for badminton fans. During tournaments, matches involving popular players may be scheduled on different courts throughout the day. Many spectators attend specifically to support their favorite players and would appreciate the flexibility to move to available seats near the court where those players are competing.

Assigned seating can limit this flexibility and may result in fans being unable to enjoy matches from their preferred viewing locations. A free-seating arrangement would allow spectators to choose seats based on the matches they wish to watch while also helping to create a more energetic atmosphere around the active courts.

Additionally, a free-seating arrangement may simplify the ticket purchasing process and provide attendees with greater convenience on event day.

I hope you will consider this suggestion for future KFF Badminton events. Thank you for your time and for your efforts in organizing ticketing for sports fans.

Thank you for organizing another exciting badminton tournament at the Singapore Indoor Stadium. As a passionate badminton fan who has travelled to various countries to watch international tournaments, I would like to share a few suggestions that may help further enhance the spectator experience.

1. Fan Engagement and Souvenirs

It would be wonderful if spectators could receive small souvenirs or goodie bags as part of the event experience. For example, at tournaments in Kumamoto, Japan, attendees received complimentary items such as keychains, player introduction leaflets, and autograph boards or fans. These simple touches create lasting memories and strengthen the connection between fans and the event.

2. Meet-and-Greet Experience

The meet-and-greet sessions have become highly commercialized this year, with fans required to pay $88 to meet individual players. In previous years, this was not the case, and the experience felt more accessible to fans.

In several other countries, players often interact with fans outside the venue through informal handshakes and photo opportunities, creating a more personal and memorable experience.

If a purchase-based qualification system is necessary, it would be beneficial to offer a wider variety of merchandise. During this tournament, the available merchandise was quite limited, and I found myself having to purchase two identical white T-shirts simply to qualify for the meet-and-greet session. There were very few options available for fans to choose from.

Perhaps the organizers could collaborate with additional suppliers to offer a broader range of merchandise, such as different T-shirt designs, badminton shoes, rackets, accessories, and collectibles. This approach is commonly seen at tournaments in other countries and allows fans to purchase products they genuinely want while still supporting the event.

3. Security and Water Policy

I would like to understand whether the restriction on bringing outside drinking water into the Singapore Indoor Stadium remains a necessary security requirement.

Given Singapore's hot and humid climate, hydration is important for spectators who may spend many hours at the venue. Requiring attendees to discard excess water at security checkpoints seems environmentally unfriendly and results in unnecessary water wastage.

4. Food and Beverage Options

Food and beverage offerings could also be enhanced.

At tournaments in some countries, vendors walk through the spectator areas carrying handheld trays with snacks and drinks. This provides convenience for guests, allowing them to purchase refreshments without leaving their seats and potentially missing important match moments.

In comparison, the current snack bar options appear relatively limited, and prices are on the higher side. Expanding the variety of food and beverage choices and introducing mobile vendors could significantly improve the overall spectator experience.