AFAS Live, originally known as the Heineken Music Hall, is a renowned concert hall located in Amsterdam, Netherlands. Situated in the vibrant ArenA Boulevard near the Johan Cruijff ArenA, it serves as a focal point for live entertainment. The venue specialises in hosting a diverse range of events, particularly concerts by international and local music artists, alongside other cultural and corporate gatherings.
Since its opening in 2001, AFAS Live has become synonymous with high-quality acoustics, often referred to as "the best sound in Europe." It was designed to cater primarily to amplified music events, boasting a state-of-the-art sound system. In 2017, Heineken Music Hall was rebranded to AFAS Live following a sponsorship agreement with the Dutch software company AFAS Software. Over the years, the venue has maintained its status as a premier destination for musical and entertainment events, contributing significantly to Amsterdam's cultural landscape.
