bbno$, pronounced “baby no money”, is the stage name of Canadian rapper and singer Alexander Leon Gumuchian. He is from Vancouver, Canada, and is known for a playful, internet-savvy approach to hip-hop that blends rap with pop sensibilities.
He gained international attention with the viral single "Lalala" produced by Y2K, followed by further hits including "Edamame" with Rich Brian. His catalogue includes albums such as "Recess", "i don’t care at all", "Good Luck Have Fun", "eat ya veggies" and "Bag or Die". As one half of the duo Baby Gravy with Yung Gravy, he has also released collaborative projects including "Baby Gravy 3". Recognised for catchy hooks, humorous lyricism and a strong presence on social platforms, bbno$ has built a global following and sustained success through frequent releases and touring.