The newly formed Wallabies Travel is a partnership between Rugby Australia and STH Group, a UK-based company specialising in sports travel, hospitality, and experiences. The six-year deal recognises STH as the Official Travel Partner of Rugby Australia until the end of 2025 and includes the Rugby World Cup 2023 and Lions Tour 2025.
STH Group General Manager, David Caldwell said “We are thrilled to secure a long-term partnership with one of the most recognisable sporting brands in Australia, especially as our research indicates there is a huge opportunity to engage the rugby fanbase. The team at Rugby Australia have continued to astound us with their commitment to Aussie fans and reigniting their passion of rugby. That’s why we are focused on building a long and successful partnership with Rugby Australia that benefits both organisations.”
The Coronavirus has delayed the launch of sales. However, Rugby Australia’s Chief Commercial Officer, Cameron Murray advised “…while Covid19 has impacted our inaugural year their [STH’s] enthusiasm in having to reshape our initial program shows their capability and willingness to provide exceptional experiences. STH will market Wallaby travel opportunities through their extensive global customer base and we look forward to welcoming them to our events.”
Wallabies Travel hopes to be launching its packages in the coming months for events starting in late 2020.