Stay in Myeongdong in Jung, the main commercial district in the heart of the city, to be part of its exciting shopping scene. Foodies, meanwhile, will have their mouths watering over the amount of local and global restaurants that pack its streets.
Those seeking Seoul’s creative side will find it in Hongdae, Yongsan, the hip and happening student district located near Hongik University. It is filled with alternative shops, cafes, and a variety of out-of-the-box eateries. The Ihwa Mural Village also has an equally artsy vibe.
If experiencing historic Seoul is at the top of your to-do list, stay in Jongno, the historic heart of the city. All Five Grand Palaces surround it, as well as traditional South Korean architecture, meaning there is something of importance everywhere you turn.
The historic alleyways of bureaucratic Insa-dong are ideal for cultured travellers. From modern galleries to traditional tea shops and rustic antique shops, you’ll be surrounded by the finer things Seoul has to offer.
Travellers with cash to splash and an itch for the cosmopolitan will feel more at home in Gangnam. Not only will you find Seoul's most luxurious hotels, shops, and restaurants here, you’ll find its biggest stars too.
Stay in Itaewon to watch the city come alive at night, as you hit its hottest bars and clubs. As well as being the place to party, westernised Itaewon is the place to eat international cuisine and meet other tourists.
Located south of the Han River in Songpa, Jamsil is much quieter and more family-friendly than the other inner-city districts. Home to Lotte World Adventure and top sports stadiums, it offers families and sports enthusiasts great entertainment too.
Seoul has an extensive subway system making it super easy to explore from wherever you decide to stay in the city.
